Posts

Assignment -3 DM

Assignment-3 DM Name- Sumit Singh Rawat Enrollment -04717002023 Shift- Morning    Q1. Write short notes on any five of the following:-  (a) PPC advertising  PPC Advertising: PPC (Pay-Per-Click) Advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It is mainly used in search engine advertising like Google Ads. It helps businesses gain instant visibility and drive targeted traffic. (b) POEM POEM: POEM stands for Paid Media, Owned Media, and Earned Media. Paid Media – Paid advertisements (Google Ads, Social Media Ads). Owned Media – Company-owned channels (website, blog, social media pages). Earned Media – Free publicity like customer reviews and shares.  (c) Affiliate Marketing  Affiliate Marketing: Affiliate marketing is a performance-based marketing strategy where companies pay commissions to external partners (affiliates) for generating sales or leads through their referral links. (d) Crawler Crawl...
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Self Introduction

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    Blog-1                          Self-Introduction                                                                             Good [morning/afternoon], everyone. My name is Sumit Singh Rawat, and I’m truly excited to have this opportunity to introduce myself. I come from the serene and culturally rich state of Uttarakhand, a place known for its natural beauty and spiritual heritage. I spent most of my early years there and completed my schooling in Uttarakhand, securing 63% in 10th and 71% in 12th. Coming from a rural area, where educational resources were limited and opportunities were relatively fewer, I’ve always had the drive to push beyond boundaries and seek a brighter future. After my 12th, I developed a strong inte...
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How Machine Learning Helps Us

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                 Machine Learning in IOT Introduction : Machine learning is a type of technology that helps computers learn from data and make decisions without being specifically programmed. It is a part of artificial intelligence (AI) and is used in many areas of our lives. From the recommendations we see on streaming services to self-driving cars, machine learning plays a big role in making our lives easier and more efficient. What is Machine Learning? Machine learning involves feeding large amounts of data into computer algorithms. These algorithms analyze the data, find patterns, and learn to make decisions or predictions based on the information. Over time, as more data is provided, the machine learning models become smarter and more accurate. How Machine Learning is Used Healthcare: Machine learning helps doctors diagnose diseases by analyzing medical images and patient data. Finance: Banks use machine learning to detect fraudule...
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Assignment-2 DM

Assignment-2 DM Name- Sumit Singh Rawat Enrollment -04717002023 Shift- Morning  Q1. ( a) Digital Marketing vs Traditional Marketing.   Difference Between Digital Marketing and Traditional Marketing 1. Platform Used: Digital Marketing uses online platforms like websites, social media, emails, and search engines. Traditional Marketing uses offline methods like newspapers, TV, radio, banners, and magazines. 2. Cost: Digital Marketing is less expensive and suitable for small businesses. Traditional Marketing is more costly, especially for TV and newspaper ads. 3. Audience Targeting: Digital Marketing allows specific targeting of audience based on age, location, and interests. Traditional Marketing targets a general audience without any specific selection. (b) Online Marketing Mix    Online Marketing Mix refers to the combination of different strategies used by businesses to promote their products or services through online platforms. It is based on th...
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